Abstract As the title of the project implies ‘’The Importance of Marketing Concept in the Development of a Business Organization (A case study of Lever Brother Nigeria Plc) my research proposal is aimed for any organization to practice or use marketing concept and knowing it importance, if properly and controlled will lead to effective operation of the organization, also aims to highlight the problem of its effectively organization to meet to the need and want of every consumers and at the same time to maximize profit. My research proposed are now planning to establish the knowledge of marketing concepts in the development of business organization to my state and also my local government in order for them to have knowledge of maximizing their profit effectively and efficiently and also to enable business organization of our living society to satisfy these need and want of every consumer in the society.
TABLE OF CONTENTS Title page . . . . . . . . i Approval page . . . . . . . ii Dedication . . . . . . . iii Acknowledgement . . . . . . iv Abstract . . . . . . . . v CHAPTER ONE: INTRODUCTION 1.0 Introduction . . . . . . . 1 1.1 Background of the study . . . . . 3 1.2 Statement of the problem . . . . . 5 1.3 Objective of the study . . . . . 6 14 Research hypothesis . . . . . . 7 1.5 Significance of the study . . . . . 8 1.6 Scope of the study . . . . . . 9 1.7 Limitations and constraints . . . . . 9 CHAPTER TWO 2.0 Review of related literature . . . . . 12 2.1 Conceptual framework . . . . . 12 2.2 Theoretical frame work . . . . . 13 2.3 Importance of marketing concepts . . . 15 2.4 The marketing concept plan . . . . 16 2.5 Planning and operation . . . . . 18 2.6 Implementation the marketing . . . . 19 2.7 Complexity of marketing concept to production Orientation . . . . . . . 22 CHAPTER THREE: RESEARCH METHODOLOGY 3.0 Methodology . . . . . . . 26 3.1 Research design . . . . . . 26 3.2 Area of the study . . . . . . 26 3.3 Population of the study . . . . . 27 3.4 Sample of the study . . . . . . 27 3.5 Method of data collection . . . . . 28 3.6 Administration of retrieval of instrument . . 28 3.7 Method data analysis . . . . . . 29 CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS 4.0 Data presentation and analysis . . . . 31 4.1 Presentation and analysis of data . . . 31 4.2 Test of hypothesis . . . . . . 41 4.3 Discussion of findings . . . . . 45 CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATIONS 5.1 Summary of findings . . . . . . 46 5.2 Recommendations . . . . . . 47 5.3 Conclusion . . . . . . . 48 Bibliography Appendix
THE IMPORTANCE OF MARKETING CONCEPT IN THE DEVELOPMENT OF A BUSINESS ORGANIZATION (A CASE STUDY OF LEVER BROTHER NIGERIA PLC LAGOS)
Abstract As the title of the project implies ‘’The Importance of Marketing Concept in the Development of a Business Organization (A case study of Lever Brother Nigeria Plc) my research proposal is aimed for any organization to practice or use marketing concept and knowing it importance, if properly and controlled will lead to effective... Continue Reading
Abstract As the title of the project implies ‘’The Importance of Marketing Concept in the Development of a Business Organization (A case study of Lever Brother Nigeria Plc) my research proposal is aimed for any organization to practice or use marketing concept and knowing it importance, if properly and controlled will lead to effective... Continue Reading
Abstract This project is aimed to examine the importance of marketing research to new product development. The project is make concerned with specific kind of marketing research to adopt in developing of a product in an organization. Chapter one deals with introduction of the study, the need of marketing research in an organization. The objective... Continue Reading
Abstract This project is aimed to examine the importance of marketing research to new product development. The project is make concerned with specific kind of marketing research to adopt in developing of a product in an organization. Chapter one deals with introduction of the study, the need of marketing research in an organization. The objective... Continue Reading
ABSTRACT This project is centered on the role of marketing in improving the profitability of an organization with reference to Cadbury Nigeria Plc, Lagos This research work is necessary and imperative so as to determine the role of marketing in improving the profitability of an organisation. The researcher distributed questionnaire to... Continue Reading
ABSTRACT This project is centered on the role of marketing in improving the profitability of an organization with reference to Cadbury Nigeria Plc, Lagos This research work is necessary and imperative so as to determine the role of marketing in improving the profitability of an organisation. The researcher distributed questionnaire to... Continue Reading
ABSTRACT This research deals with the social responsibilities of business establishment in Nigeria. A case study of lever brother (Nig) Plc. This research comprises of five chapter respondent were selected by means of stratified random procedure. Data were collected by the result of this research showed that the use of scholarship scheme sports... Continue Reading
ABSTRACT This research deals with the social responsibilities of business establishment in Nigeria. A case study of lever brother (Nig) Plc. This research comprises of five chapter respondent were selected by means of stratified random procedure. Data were collected by the result of this research showed that the use of scholarship scheme... Continue Reading
PROJECT PROPOSAL Marketing may very well be most significant activities in our society today. Your very existence if profoundly affected each day by a wide at marketing activities, the food you eat the cloth you wear, housing that shelter you and activities you engage in both in profit oriented organization non-profit oriented organization,... Continue Reading